Vans Logo

Vans is a trendy shoes brand in the USA that was established by Paul Van Doren in March 1966. The company’s humble origins can be traced to its small shoe factory in Anaheim, California. In the last 4 decades, Vans has witnessed an extraordinary growth and launched several ranges of popular footwear. Van also offers clothing and accessories that are very popular among the youth with special emphasis on the skateboarder/surfer/snowboarder market segment. The other products include shoes for BMX riders, snowboarders, skateboarders and other types of boots.

Throughout the 1980’s, Vans created footwear for several sports including basketball, baseball and wrestling and challenged the status quo. The challenge to well-established sport accessories giants proved costly and dented the companies’ resources. Vans suffered the loss despite the fact that its core shoes types, including the newly introduced sports shoes, were selling well. Ultimately, Vans became bankrupt in 1983 after failing to fulfil its financial obligations and went into administration.

The company made a remarkable recovery within 3 years and was back in business. However, the original owner disposed of the business in 1988. Vans has changed many hands since then. Current owners are the North Carolina-based V.F. Corporation, named Greensboro, who acquired the trendy firm in 2004.

Vans shoes are known for their ultra casual and attractive style. Some highly-rated Vans shoes include: “Authentic Core Classics”, “Chukka Low”, “Classic Slip-ons” and “Mesa After-Surf” shoes. The mass appeal of the shoes has brought immense success to the brand.

DESIGN ELEMENTS OF THE VANS LOGO

The Vans logo is the representative of the company’s strong customer base. The company’s logo is instantly recognizable and reflects the reliability and trustworthiness of its products.

Shape of the Vans Logo:

The “V” of the Vans logo gives a prominent look to the whole design. The right end of the “V” extends further, sheltering the other letters of the logo.

Color of the Vans Logo:

The Vans logo stands for the brand’s stylishness and charm thanks to the use of black color.

Font of the Vans Logo:

The Vans logo font is very simple and generic to an extent.

Verizon Logo

Verizon Communications Inc., more commonly known as Verizon, is a multinational American broadband and telecommunications company. Founded in October in 1983 as Bell Atlantic, it employs around 194,000 people worldwide with total assets of US$ 230.4 billion as of 2011.

DESIGN ELEMENTS OF VERIZON LOGO

Shape and Colors of the Verizon Logo:

The Verizon logo consists of graphically stark and simplistic signs, featuring masculine black and red colors. The red “z” is supposedly a visual trick and roughly appears like an electric spark. The logo also contains a prominent red check in a distinct line weight which typifies the origin of the company, the Latin word “veritas”, implying certainty and trustworthiness and horizon. It also symbolizes the forward-looking and visionary attitude of the company.

Font of the Verizon Logo:

The Verizon logo features a slightly modified form of the Helvetica Black typeface.

Versace Logo

Gianni Versace S.p.A., more commonly known as Versace, is a famous high-end Italian fashion house started by renowned fashion designer Gianni Versace in 1978. It is widely considered to be one of the leading fashion houses in the world. Headquartered in Milan, Italy, Versace employs more than 450 employees around the world and had an annual revenue of €340.2 million as of 2011. 

DESIGN ELEMENTS OF VERSACE LOGO

Shape and Color of the Versace Logo:

The classic Versace logo consists of the head of Medusa, a Greek woman transformed into a monster by the goddess Athena for her wrongdoings. Her “sin” was that she had lustfully allowed Poseidon to seduce her right in the temple of the goddess Aphrodite. Her beautiful hair was turned into horrible black snakes and anyone who even looked at her would be turned into stone. Medusa was later slain by Perseus. 

Gianni Versace was intensely interested in Greek mythology and classical art. He was born in Southern Italy, a region which was closely associated with the classical Greek traditions. He drew inspiration for his trend-setting designs from this Hellenic heritage. The Medusa emblem picked up by Versace became an iconic motif in fashion as it evoked sheer authority, attractiveness and fatal fascination; three basic attributes of Medusa. The logo also expressed the fact that Versace’s designs stunned people with their absolute beauty and made them stop dead in their tracks. 

The Versace logo elegantly portrays the company’s image for being glamorous, sultry, groundbreaking and extraordinary. 

Font of the Versace Logo:

The Versace logo features a custom typeface designed specifically for the company.

Virgin Logo

Virgin is the brainchild of the famous British entrepreneur Richard Branson who came up with the idea in 1970. The humble beginnings of Virgin, started as a record shop, went on to develop as a vast business empire ranging from business ranges from mobile telephone to transportation, financial services to media, and travel to music and fitness. Virgin has given birth to more than 200 companies globally and provides employment to around 50,000 people in 29 different countries. Unlike other competitors, Virgin’s corporate manifesto includes treating customers with respect, providing valuable services for less money and including fun in the customer experience. According to Investment Hunt in 2009, the estimated value of Virgin Group was more than $2.5 billion.

The largest of the 200 group of companies is the Virgin Atlantic Airways, Virgin Holidays and the Virgin Retail Group. The brand name “Virgin” propped up when Branson and one of his partners started their first-ever business, a record shop, and thought of themselves as virgins in the business.

The famous “Gemini” or “Twins” logo was created by Roger Dean, a well-known English artist and illustrator which depicted a young nude woman with a serpent body standing in front of a mirror and the word “Virgin” inscribed in Dean’s familiar script. Today’s Virgin logo has remained the same since 1979. Back then it was drawn on a paper napkin.

DESIGN ELEMENTS OF THE VIRGIN LOGO

The Virgin logo is used on all its products and services, maintaining the core business principles across the board. The powerful yet simple logo has been attributed to the company’s success phenomenal success.

Shape of the Virgin Logo:

Sir Richard Branson’s personality is the essence of the the Virgin logo. The steady right slant is projection of his self-confident, assertive and ambitious personality.

Color of the Virgin Logo:

Red is the only color that is used in the Virgin logo. Richard Branson’s personality is the reason behind the philosophy as red color epitomizes his courage, confidence and zeal for success.

Font of the Virgin Logo:

In contrast with other corporate logos, the Virgin Logo is handwritten which symbolises the merits of hard work and labor.

Vodafone Logo

Vodafone Group Plc is a world-renowned British telecommunications corporation. Headquartered in London, United Kingdom, it is one of the largest telecom providers in the world, operating in more than 30 countries and having corporate partnerships in about 40 additional countries. The company employs more than 86,373 people worldwide with total assets of £139.57 billion as of 2012. 

DESIGN ELEMENTS OF VODAFONE LOGO

Shape of the Vodafone Logo:
The Vodafone logo was designed in 1997 by famous global advertising firm Saatchi & Saatchi. The speechmark in the emblem symbolizes conversation and voice communication. It wonderfully executes an iconic telecom brand that portrays its desired message through a graphically elegant medium.

The old Vodafone logotype was very simple and crude, featuring a strike-through over the company’s name.

Color of the Vodafone Logo:
The red color in the Vodafone logo represents talking, sound and passion.

Font of the Vodafone Logo:
The Vodafone logo uses a custom typeface, named “Vodafone”, which was designed exclusively for the company by Dalton Maag, a London-based type foundry.

Volcom Logo

Volcom is a leading apparel manufacturer headquartered in Costa Mesa, California. The Volcom brand is home to the innovative designer clothing and accessories for young men and women. It also handles the marketing and distribution of premium quality products. The company was established by two active sports enthusiasts, Richard Woolcott and Tucker Hall, in the early 1990s.

Volcom is a very successful brand in the United States with a high demand for its apparel and accessories. Its goods are on display at many skate and surf shops across the country. Not only in the US, Volcom is also a sought after brand in 40 countries worldwide with its merchandise sold through a network of sole country distributors.

After consolidating its grip on the market, Volcom acquired Electric Visual, a popular sunglasses company, in early 2008. The company has expanded its existence in the last 15 years from a mere t-shirt company to one of the most attractive brands in the skate/snowboard/surf market. Co-founder Volcom Inc. Richard Woolcott has propelled the company with a vision and expanded it in all directions. The company was publicly listed in June 2005.

Some of the most popular Volcom Incorporation brands include ASG, Birds of Avalon, Die Hunns, Kandi Coded, Riverboat Gamblers, Tweak Bird Sexty Sexers and Valient Thorr.

Volkswagen Logo

Volkswagen, based in Wolfsburg, Germany, is the third biggest car manufacturer in the world. The company produces the world’s most famous cars including the Beetle and the Golf. 

DESIGN ELEMENTS OF VOLKSWAGEN LOGO

The Volkswagen logo was originally designed in 1938 and modified in 1996 and 2000, when color blends and implied three-dimensionality were brought in. There is some controversy regarding the origin of its design. Some people say that the mark was created by Franz Xaver Reimspeiss, a Porsche employee. Another theory states that Martin Freyer created it and consequently won a design competition. In any way, the Volkswagen logo is one of the most memorable logos ever designed. 

Shape of the Volkswagen Logo:
The Volkswagen logo contains two letters (a V over a W) which seem to interact beautifully with each other. A circle of the same line weight holds the letters with just the perfect amount of “air” in the negative spaces to retain legibility, while maximizing visual distinctiveness. 

Color of the Volkswagen Logo:
The blue color in the Volkswagen logo represents excellence and class, while the white color depicts purity and charm.

Volvo Logo

AB Volvo is a Swedish manufacturer of aerospace components, buses, construction equipment, drive systems for marine life, industrial equipment, trucks and other commercial vehicles. Founded in April 1927 in the Swedish city of Gothenburg, Volvo took off as SKF, a roller ball bearing maker. The word Volvo originates from Latin which means “I roll”. The inspiration came from the company’s manufacturing of bearings for automobiles.

DESIGN ELEMENTS OF VOLVO LOGO

Shape of the Volvo Logo:

Just like the name, the Volvo logo also has ancient roots. The logo was designed by the legendary Swedish calligrapher and typographer Karl-Erik Forsberg in the 1950s. It depcits the pre-historic symbol of Iron, a circle with a diagonally upwards pointed arrow directing towards the right. The primitive symbol is also a representation of “Mars, the God of War”, as well as the symbol for “Man”. 

Font of the Volvo Logo:

The Volvo logo uses a hand-drawn font designed by Forsberg.

Wal-Mart Logo

Wal-Mart began its operations as a chain of superstores in 1962. Since its inception, the Wal-Mart logo underwent a unique transformation and conceited on many different ideas. Sam Walton, the founder, started the business with a very simple logo and did not go into the specifics of the font as well as its style. The Wal-Mart logo witnessed some changes from 1964 to 1981 and sported a hyphen with fonts giving the logo a less fanciful look. Noticeable change were made in 1968, when the motif underwent slight modifications. However, this Wal-Mart logo failed to win support and was never published on any of the annual reports. In 1992, the Wal-Mart logo embraced new changes. The star replaced the hyphen initially but later an asterisk substituted the star at the end of the logo. This is the same logo we see today. Today’s Wal-Mart is immensely popular among its customers.

DESIGN ELEMENTS OF THE WAL-MART LOGO

The Wal-Mart corporate logo features an asterisk or flower, symbolizing the friendliness and outstanding quality of the brand. The simplicity of Wal-Mart logo design attracts the customers and is popular for its intriguing concept and design.

Shape of the Wal-Mart Logo:

The Wal-Mart logo stands for the ‘organic’ nature of its business and is a symbol of its environmental-friendly business. Moreover, the motif brings added charm to the Wal-Mart logo appearance.

Colors of the Wal-Mart Logo:

The careful branding of the Wal-Mart logo underlines the nature of the business as well as its commitment to quality and service to its customers. The use of simple colors like yellow and blue depicts the passion and the basic nature of the business.

Fonts of the Wal-Mart Logo:

The logo of Wal-Mart is written in a rounded, fashionable style and uses lower case letters. The font selection shows Walmart’s simplicity and clarity. The bold Wal-Mart font catches the attention of a viewer at first sight.

Warner Bros. Logo

Warner Bros. Entertainment Inc. is one of the world’s largest film producers and a television entertainment giant. It was founded as Warner Bros. West Coast Studios by four Warner brothers – Harry, Albert, Sam and Jack in 1918. It stands as the third-oldest American production house after Paramount Pictures and Universal Studios. Warner Bros. has emerged as a giant in the entertainment world by acquiring companies such as Hanna-Barbera Productions, Cartoon Network, New Line Cinema and Turner Entertainment Co.

The Warner Bros. logo undoubtedly plays a very important role in the company’s dominance and presence. The logo also helped the company’s emergence as a leading entertainment provider and helped it stand out from the others. The Warner Bros. logo has evolved over the last seventy years to take its present shape and form. The Warner Bros. logo is widely recognizable due to its remarkable features.

DESIGN ELEMENTS OF WARNER BROS. LOGO

Warner Bros. logo’s striking resolution is the key element that attracts everyone’s attention. Thanks to the use of eye-catching colors, the Warner Bros. logo has enabled the company’s firm grip on the world of entertainment. Though Warner Bros. has changed its strategies to adjust to the market conditions, it has been able to keep its strong corporate value at a remarkable height.

Shape of Warner Bros. Logo:

Warner Bros. logo is inscribed on a shield-like structure enhancing its prominent position. This shield oriented Warner Bros. logo has been used ever since the inception of the logo design. The logo is the symbol of strength, power and supremacy of the Warner Bros. projected through its shield-like emblem.

Color of Warner Bros. Logo:

The main Warner Bros logo is a blend of the hues of gold and blue. The use of shining gold shade outlines on the border of Warner Bros. logo highlights the characteristics of the company logo. Blue is the other color used in the Warner Bros. logo, amplifying the features of the logo design as well as the company.

Font of Warner Bros. Logo:

“W” and “B” are the two alphabets that represent ‘Warner’ and ‘Bros.’ respectively and are engraved on the Warner Bros. logo design. The alphabets presented in the typeface are quite simple and easy to understand as they’re presented in large and bold font. They give credence to the shape of Warner Bros. logo, propping up the beautiful look of the design. “Warner Home Video” is also inscribed on the Warner Bros. logo, giving it a captivating look and projecting the corporate ambitions of the company.

Westinghouse Logo

Westinghouse Electric Company LLC is a leading nuclear power company which provides nuclear products and services to companies across the world. 

DESIGN ELEMENTS OF WESTINGHOUSE LOGO

The Westinghouse logo was designed by one of the greatest graphic designers in history, Paul Rand, in 1959, who collaborated with noted architect / industrial designer Eliot Noyes, photographer / graphic designer Herbert Matter, and industrial / graphic designer Charles Eames for the project. It’s incredible that this design had an amazing all-star input, which resulted in one of the most memorable, artistic and amazing logos in history. 

Shape of the Westinghouse Logo:
Meagerly utilizing two line weights, there is plentiful shift from the thick, round-ended line and circles to the lighter-weight lines that typify the W and the circle in the Westinghouse logo. We can notice far more visual distinctiveness, elegance and singularity than monotonal line weight would have had in the overall design. The element of circuitry and modernity contribute to the conceptual depth of this groundbreaking work. 

Color of the Westinghouse Logo:
The blue color in the Westinghouse logo represents the element of water and high temperature.

Wikipedia Logo

Wikipedia is the largest online encyclopedia that offers free information on almost every subject in several different languages of the world. The reference website was launched on January 15, 2001. Since its inception 10 years ago, Wikipedia has become the world’s biggest encyclopedia, with its wide range of articles and free access the keys to its legendary success. Wikipedia has become the integral part of the web browsing experience and is one of the most popular reference websites on the Internet.

Scott Moonen, the author of Wikipedia search engine, branded the old Wikipedia logo as “extremely ethno-centric” as it resembled to the American flag. In order to boost its global appeal, he advised a globe to be added to the Wikipedia logo. A new logo was unveiled which was in line with Wikipedia’s multilingual resources. Paul Stansifer, a.k.a. Paullusmagnus, came up with the jigsaw globe design. A few final touches by the Wikipedia administrator, Nohat, and the puzzle sphere became the final logo design of the world’s leading reference website.

DESIGN ELEMENTS OF WIKIPEDIA LOGO

The Wikipedia logo holds a strong universal connection with its readers. It is the reflection of the site’s extensively written and easily accessible research content that is available in several different languages. Very few can doubt that the Wikipedia logo plays a vital role in the promotion of the website and helps it rank among the top ten most visited websites worldwide.

Shape of Wikipedia Logo:

Having a close look at the Wikipedia logo, one can easily observe the supremacy and power of the website’s logo design. The well-structured Wikipedia logo also portrays the foundation’s firm grip on the internet. A jigsaw sphere with a few missing pieces on top forms the Wikipedia logo. This image is indicative of the fact that the reference website is up-to-date with all the events occurring around the world on a daily basis.

Color of Wikipedia Logo:

The Wikipedia logo depicts the foundation’s non-profit, collaborative nature by using the soft and light hue coupled with jigsaw outlines. The use of the light shades of grey color in the Wikipedia logo brings an appealing look to it and makes it an iconic and easy-to-remember logo. The Wikipedia logo also has a sublime tint that highlights the foundation’s integrity.

Font of Wikipedia Logo:

Wikipedia logo uses the Serif font giving it a simple yet stylish look. ‘The Free Encyclopedia’ slogan in the Wikipedia logo is inscribed in italic. Alphabets of various languages are embossed on the sphere of the Wikipedia logo, in recognition of the website’s multilingual nature.

Windows Logo

Microsoft Windows is a family of graphical user interface (GUI) operating systems designed by Microsoft Corporation. First launched on November 20, 1985, it is now one of most popular and widely used computer operating systems with almost 90% market share in the world today.

DESIGN ELEMENTS OF WINDOWS LOGO

Shape and Colors of the Windows Logo:

The Windows logo has traditionally depicted a flag. Consisting of four colored window panes or quadrants, the space between them made a cross, one of the commonest elements in graphic design. The quadrant and cross are associated with earth and land. The colors red, green, blue, white and amber strengthened the emblem’s association with earth, through fire, water, flora and fauna.

The earliest Windows logo was introduced in November 1985. From that time, the logo has undergone many overhauls, all of which were based on a four-colored wavy flag.

The Windows 8 logo, inspired by the “Metro style design”, was designed by Paula Scher of the world-renowned design agency Pentagram. It consists of a slightly-angled blue block containing a thin white cross in the middle – a deliberate attempt to make it look like a window, instead of the iconic four-color wavy flag Windows logo of the past.

Woolmark Logo

The Woolmark Company is a famous textile fiber brand owned by Australian Wool Innovation Limited (AWI) which provides pure wool related products around the world. The Woolmark logo is one of the most memorable logos ever created, renowned as a symbol of excellence and reliability. 

DESIGN ELEMENTS OF WOOLMARK LOGO

The Woolmark logo was designed by Italian graphic designer Francesco Seraglio in 1964. 

Shape of the Woolmark Logo:

Tacked together in a manner of a Möbius strip, the arrangement of three elements in the Woolmark logo appears to intertwine similar to a skein of wool. The basic shape of the symbol is soft yet stable, employing the fixed base of the triangle and the munificently radiused points. The reflection of positive and negative shapes and spaces in the logo provides detail without compromising reduction capability. 

Even more than forty years since its inception, the Woolmark logo still continues to be very friendly, contemporary and instantly recognizable. 

Color of the Woolmark Logo:

The black color in the Woolmark logo represents purity and class. 

Font of the Woolmark Logo:

The Woolmark logo features the Neue Helvetica typeface.

WWF Logo

WWF stands for the World Wide Fund for Nature. It was founded in April 1961 as an international non-governmental organization to conserve, research and restore the natural environment. WWF is the world’s largest independent conservation organization with more than 5 million volunteers and supporters worldwide. 

The conservation NGO works in 90 countries and territories across the world, supporting around 15,000 different environmental and ecological projects. The nature charity draws 90% of its funding from voluntary donations made by businesses as well as private individuals.

WWF is renowned and recognized by its famous Panda logo which was designed by Sir Peter Scott, a British conservationist and ornithologist, in 1961. It took off as WWF-UK, the first of the many national organizations within the WWF international network. 

DESIGN ELEMENTS OF WWF LOGO

Shape and Color of the WWF Logo:

The WWF Panda logo is an alluring image, which portrays the caring, credible and responsible image of the global environmental NGO. The appeal of the logo brings an inherent emotional feeling and switches the attention to the organization’s causes for a better planet. The WWF logo commands a great commercial value that reflects its appeal and core values.

The organization’s logo actually got inspiration from Chi-Chi, a female giant panda at London Zoo. The simple Panda logo uses only black and white colors, therefore significantly minimizing printing costs.

The following picture shows the complete history of logos WWF has adopted over the decades:

The earliest WWF logo was designed by its founder Sir Peter Scott, famous British naturalist and painter, in 1961. The original logo was, however, marginally simplified in 1978, and overhauled yet again in 1986. 

The current WWF logo was introduced in 2000 with a slight change in font.

Xerox Logo

Xerox Corporation was founded in 1906 as the “Haloid Photographic Company”. Originally, it was a photographic paper manufacturer which changed its name to “Haloid Xerox” in 1958. Finally, it dropped “Haloid” to become “Xerox”. Not only the company name got a buzz, but its products made a huge impact around the world as well. 

Shape, Color and Font of the Xerox Logo:

Keeping in line with the ever-growing challenges and opportunities, Xerox unveiled a brand new logo in 2008, while retiring its 40 year old logo. The new logo reflects the transformation of the company from a photography and document solutions provider to a hi-tech information technology company, thanks to the innovative ideas that fuel its products and services and help the company meet the needs of global businesses.

Compared to the old Xerox logo, the new logo has got a lowercase orientation. The logo consists of a vibrant red inscription of the name “Xerox”. Next to the font is a red sphere etched with a white cross or an illustrative “X,” that stands for Xerox. The logo design is the depiction of Xerox’s strong bond with its customers as well as the tradition of innovation and ingenuity. The use of lowercase letters instead of uppercase underlines the fact that the company is keen to focus on its user-friendly orientation.

XEROX NEW LOGO

The new logo was designed keeping in mind the new trends in the age of Internet and multimedia. The original logo was, however, a showcase of Xerox’s image as “the document company” that delivered heavy-duty color and black-and-white printers, copier systems, multi-function machines, digital production printing presses along with a strong customer services arm. Many fans of the new Xerox logo like the beach ball or glossy candy feel and associate themselves with one of the greatest office solutions providers of the world.

Yahoo Logo

Yahoo! Inc. is a leading internet services company, providing an array of products and services including a web portal and search engine, the Yahoo! Directory, Yahoo! Mail and Yahoo! News. The company was co-founded by two Stanford University graduates Jerry Yang and David Filo in January, 1994, and later incorporated on March 2, 1995.

Yahoo! hired an interactive agency named Organic, Inc. to redesign their logo in 1995. Chief designer Kevin Farnham at Organic Inc. created the logo that we see today. The Yahoo! logo is one of the most popular corporate logos and the typeface stems from a T.26 font titled Able.

INTERESTING FACTS ABOUT YAHOO LOGO:

YAHOO! is not an interjection but an acronym for “Yet Another Hierarchical Officious Oracle.”
Click on the logo’s exclamation mark at Yahoo! home page and you’ll hear the company’s trademark yodel. It was made famous by country & western music star Wylie Gustafson of Wylie & the Wild West.

The world’s second most popular web engine started out as “Jerry and David’s Guide to the World Wide Web.”

The alternate version of the Yahoo! logo’s color is purple.

The previous logo – called as the “Jumping Y Guy” – featured a blue circle representing the Earth with a yellow Y-shaped stick figure leaping from the Earth backed by a purple shadow.

Yamaha Logo

Think of Yamaha and what comes to your mind? Motorcycles and heavy bikes? Actually, the founder of the company was Torakusu Yamaha, who was known for his prowess to produce great pianos. Despite being a top producer of high-quality pianos, Yamaha is also known for its mechanical and electronic products which the company began producing in 1954. The first logo of the Japanese manufacturer was created in 1967.

Yamaha’s logo, like the company, has a fascinating background. The logo comprises of a tuning fork which is a creation of the 1960s. The tuning fork symbolizes their strong presence in the musical instrument market.

To date, the Yamaha logo remains unchanged despite the passage of five decades. In the late 1980s and early 1990s, an attempt to get rid of the famous tuning fork to emphasize more on the name did not pay dividends. The tuning fork was reinstated to its full glory in 1998 and became the symbol of quality and excellence.

DESIGN ELEMENTS OF YAMAHA LOGO

Imaginative depiction and powerful branding are the two qualities that are attached to the Yamaha logo. With slight variations, the Yamaha logo represents both Yamaha Corporation and Yamaha Motor Company. The unique logo symbolizes the character behind the mechanism and manufacturing of drums, electronics, motorcycles and pianos. Despite the fact that it was drawn more than fifty years ago, the Yamaha logo is a timeless design masterpiece.

Shape of the Yamaha Logo:
A close look at the Yamaha logo will reveal that three “tuning forks” overlap one another. Each fork represents production, sales and technology. Most of the people fail to see the philosophy behind the creative use of tuning forks and see it as an imaginative pattern.

Font of the Yamaha Logo:
The symbol, as well as the font, are timeless creations. Despite the font being blocky and squarish, it has got the strength and robust touch to it. As Yamaha continues its unique leadership in mechanics and electronics, the logo projects its image of quality and craftsmanship, magnifying the company’s glory and prowess.

Yes Logo

Yes is a progressive rock group that was formed in London, United Kingdom in 1968 by two well-known musicians. Bassist Chris Squire who was originally a member of the music band “The Syn” and vocalist John Anderson joined forces to found Yes and became known for producing music packed with vibrant contrasts, tight harmonies and conceptual lyrics. Steve Howe (guitarist), Alan White (drummer), Benoit David (lead singer) and Oliver Wakeman (keyboardist) are the other band members.

The band’s glory spans more than forty years, giving the world some awe-inspiring compositions such as “South Side of the Sky”, “Roundabout”, “Owner of a Lonely Heart”, “Heart of the Sunrise” and “Mood for a day”. “Fragile” is the most popular album composed by the band that was released in 1994. Millions of the copies of this album have been sold since then and it still remains one of the top selling albums in America.
Yes is a highly influential rock band with a huge fan base and impressive commercial successes

DESIGN ELEMENTS OF THE YES LOGO

Roger Dean, an English graphics designer, is the man behind the creation of Yes logo. He has also designed the artwork of many other albums of the band.

Shape of the Yes Logo:
The shape of the logo is cunningly designed to look unique. The tide like shape attract immediate attention and forces the viewer to take notice of the continuity of the design.

Color of the Yes Logo:
The use of the colors in the logo is as eye catching as the shape itself. Two shades of blue flow seamlessly, embroidered by the red, yellow and black linings set apart the Yes logo from the other rock band logos.

Font of the Yes Logo:
Just as the rock band’s music, the creatively designed font of the Yes logo is very funky and classy.

YouTube Logo

YouTube is one of the most popular online websites that hosts videos posted by its users. Three former PayPal employees founded YouTube in February 2005 in San Bruno, California. Chad Hurley was a designer whereas Steve Chen and Jawed Karim were engineers at PayPal. The first ever video to be uploaded was titled “Me at the Zoo”. The popularity of the website spread like bushfire and attracted heavy investments from giants like Time Warner and Sequoia Capital.
Within a year of its foundation, YouTube was bought by Google Inc. for $1.65 billion. The company is based in San Bruno, California, and now operates as a subsidiary of the search-engine giant. The most popular video-sharing website uses Adobe Flash Video technology to display a wide variety of user-generated content, that ranges from movie trailers, TV clips, and music videos, as well as amateur content such as video logs and short films. According to reports, more than two billion videos were watched daily on the website in 2010.
YouTube’s biggest attraction is the free service it offers to its users who can upload, share and view videos. Most of the videos found on the website are homemade. The videos are streamed online enabling the viewer to watch it instantly.

DESIGN ELEMENTS OF THE YOUTUBE LOGO

The YouTube logo is immensely popular on the Internet and one of the most widely recognized logos among web users. The logo has become an icon of video broadcasting, ensuring users the best online experience by either sharing, uploading or viewing millions of videos.

Shape of the YouTube Logo:
The YouTube logo can be divided into two features. The first feature sees ‘You’ written in black whereas ‘Tube’ is bounded by a red rounded rectangle distinguishing it from the first one. The company’s slogan “Broadcast Yourself”, can be seen beneath the two logo features.

Color of the YouTube Logo:
The use of visible colours like black, white and red colours reflect the popular appeal of YouTube. The red color gives the logo a bright and attractive look whereas black and white appeals the broad spectrum of viewers. The logo is an embodiment of excitement, entertainment and experience for users that they can always count on and never get tired of.

Font of the YouTube Logo:
The YouTube logo uses the bold Helvetica typeface in order to get immediate attention and recognition.

Zara Logo

Zara is a Spanish fashion label and clothing and accessories retailer owned by the INDITEX Group. With over 1,400 stores in more than 70 countries worldwide, it offers products for both men and women. 

Established in 1975 by Amancio Ortega and Rosalía Mera, the company gained worldwide success over the years as their estimated revenue in 2009 was around €7.071 billion.

DESIGN ELEMENTS OF ZARA LOGO

Shape and Color of the Zara Logo:

The Zara logotype is a supreme example of a simple yet successful corporate identity. It is based on a custom typeface. The black color in the Zara logo represents elegance, style and excellence of the brand.
The wordmark’s success can be seen by the fact that, despite being one of the fastest growing fashion chains in the world, Zara doesn’t advertise, while largely depending on sale promotions and its visually distinctive corporate identity. The Zara logo has, however, also attracted criticism for being too simple and generic.