Vans is a trendy shoes brand in
the USA that was established by Paul Van Doren in March 1966. The
company’s humble origins can be traced to its small shoe factory in
Anaheim, California. In the last 4 decades, Vans has witnessed an
extraordinary growth and launched several ranges of popular footwear.
Van also offers clothing and accessories that are very popular among the
youth with special emphasis on the skateboarder/surfer/snowboarder
market segment. The other products include shoes for BMX riders,
snowboarders, skateboarders and other types of boots.
Throughout the 1980’s, Vans created footwear for several sports
including basketball, baseball and wrestling and challenged the status
quo. The challenge to well-established sport accessories giants proved
costly and dented the companies’ resources. Vans suffered the loss
despite the fact that its core shoes types, including the newly
introduced sports shoes, were selling well. Ultimately, Vans became
bankrupt in 1983 after failing to fulfil its financial obligations and
went into administration.
The company made a remarkable recovery within 3 years and was back in
business. However, the original owner disposed of the business in 1988.
Vans has changed many hands since then. Current owners are the North
Carolina-based V.F. Corporation, named Greensboro, who acquired the
trendy firm in 2004.
Vans shoes are known for their ultra casual and attractive style.
Some highly-rated Vans shoes include: “Authentic Core Classics”, “Chukka
Low”, “Classic Slip-ons” and “Mesa After-Surf” shoes. The mass appeal
of the shoes has brought immense success to the brand.
DESIGN ELEMENTS OF THE VANS LOGO
The Vans logo is the representative of the company’s strong customer
base. The company’s logo is instantly recognizable and reflects the
reliability and trustworthiness of its products.
Shape of the Vans Logo:
The “V” of the Vans logo gives a prominent look to the whole design.
The right end of the “V” extends further, sheltering the other letters
of the logo.
Color of the Vans Logo:
The Vans logo stands for the brand’s stylishness and charm thanks to the use of black color.
Font of the Vans Logo:
The Vans logo font is very simple and generic to an extent.
