Verizon Communications Inc., more
commonly known as Verizon, is a multinational American broadband and
telecommunications company. Founded in October in 1983 as Bell Atlantic,
it employs around 194,000 people worldwide with total assets of US$
230.4 billion as of 2011.
DESIGN ELEMENTS OF VERIZON LOGO
Shape and Colors of the Verizon Logo:
The Verizon logo consists of graphically stark and simplistic signs,
featuring masculine black and red colors. The red “z” is supposedly a
visual trick and roughly appears like an electric spark. The logo also
contains a prominent red check in a distinct line weight which typifies
the origin of the company, the Latin word “veritas”, implying certainty
and trustworthiness and horizon. It also symbolizes the forward-looking
and visionary attitude of the company.
Font of the Verizon Logo:
The Verizon logo features a slightly modified form of the Helvetica Black typeface.
